Make.com Outbound Sales Flow — Make + Claude API + HubSpot
Every new lead triggers a Make.com scenario that calls Claude to write a personalised outreach message, creates the contact in HubSpot, and pings your team in Slack — before your human team even sees the notification. Faster outreach, higher reply rates, zero manual work.
Build My Sales AutomationWhat We Build
A production Make.com scenario (or multi-scenario system) that automates your entire outbound prospecting and first-touch outreach sequence — from lead capture to personalised email to CRM entry.
Webhook Trigger & Lead Intake
Configure a Make.com webhook that fires when a new lead comes from any source — web form, Apollo, LinkedIn scrape, Typeform, or your own app. We parse and normalise the data structure for downstream processing.
Claude API Personalisation
Make calls the Anthropic Claude API with a prompt that includes the lead's name, company, industry, and role. Claude returns a personalised first-touch email (or LinkedIn DM) tailored to their context. No generic blasts.
HubSpot Contact Creation & Deal
The scenario creates or updates the HubSpot contact with all lead properties, attaches the Claude-generated email as a note or draft, and creates a deal in the pipeline stage of your choice — ready for your rep to hit send.
Slack Team Notification
A Slack message is posted to your #sales channel with the lead details, a link to the HubSpot contact, and the AI-written email preview. Your team can approve, edit, or send with one click.
Error Handling & Scenario Documentation
We build error routes, retry logic, and fallback notifications so no lead is ever silently dropped. Every scenario is fully documented with annotated screenshots delivered to you.
Our Build Process
1. Sales Workflow Mapping
We document your current lead sources, outreach templates, HubSpot pipeline stages, and team notification preferences.
2. Prompt Engineering for Claude
We write and test the Claude system prompt with real lead examples to ensure the output matches your tone, length, and conversion goals.
3. Make.com Scenario Build
Build the full scenario: webhook → data parsing → Claude API → HubSpot → Slack. Add filters, routers, and error handlers.
4. HubSpot Property Mapping
Map all lead fields to HubSpot contact and deal properties. Configure pipeline stage, owner assignment, and deal value logic.
5. Testing & Screenshot Delivery
Run live tests with real leads, screenshot every module, and deliver a Loom walkthrough so your team knows exactly how it works.
Tech Stack
Automation & AI
- ✓ Make.com (Integromat)
- ✓ Anthropic Claude API
- ✓ Webhooks (custom & native)
- ✓ JSON / HTTP modules
CRM & Comms
- ✓ HubSpot CRM
- ✓ Slack API
- ✓ Gmail / Outlook (email send)
- ✓ Apollo / Instantly (optional)
Why Choose Shapesky for Make.com Automation
Make-Certified Builders
We build complex multi-scenario systems daily — routers, aggregators, iterators, error handlers. Not just drag-and-drop basics.
AI-Powered Personalisation
Claude outperforms generic mail-merge templates. We engineer prompts that produce outreach your prospects actually respond to.
Full Documentation Delivered
Every scenario is documented with annotated screenshots, a Loom walkthrough, and a troubleshooting guide — so you're never dependent on us.
Fast Turnaround
Most Make.com builds are delivered in 3–7 business days. We scope accurately so there are no surprises.
Frequently Asked Questions
Ready to Automate Your Outbound Sales?
Let's build a Make.com scenario that fills your HubSpot pipeline with personalised, AI-written outreach — automatically.
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